City Re-branding & Wayfinding

The task was to design and identity that can be reproduced in a single colour version and flexible enough to be used on either a business card or a billboard. Also, It should reflect a unique approach to represent the city and come up with a wayfinding design to a park in the city and design the park banner, entrance, pedestrian & vehicular directional and park directory. __________________ The solution was based on a research that me and my partner came up with for the city identity. Lyon is a unique city in France and it has many historical we used the lion as our main mark. Moreover, we started designing the wayfinding for parc de la tete d’or and it was inspired from the city identity that we came up with. From typography pint of view we keep everything consents and clean to suit the theme.

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